Telling Your Story: Content That Works

Want New Ways to Get Your Story Out There?
Be the Go-To Person for Potential Clients!

How This Book Can Help

Thought about writing to improve your brand? Want to write but don’t know what to write about? Terrified of the blank page and stuck in the process? Then, this book is for you. Telling Your Story: Content That Works gives you a wellspring of ideas and boilerplates that you can adapt to your own needs to hone in on your target market.

With these starters, you can quickly and easily write your own copy. Your target market will become familiar with you and what you have to offer. In short, you will become the expert.

This book includes three separate sections: Problem Solving, Promotion, and Information. A format for each article type and 45 examples are included. Sample article titles:

• Are You “Should”ing All Over Yourself?
• Guilt Hanging Heavy on Your Mind?
• Secret States of Mind: Panic and Anxiety
• Happiness Is an Action Word
• Has Your Get Up and Go . . . Got Up and Went? (Or Are You Just Plain Lazy?)
• Fireman? Chatty Cathy? Laid Back Dude?
• 3 Steps to a Vacation That Lasts
• Hypnosis, Cancer and You
• Drop Those Pounds and Keep Them Off
• Are You Going Nowhere but Making Great Time?

Telling Your Story: Content That Works will help you overcome the fear of writing and putting a “pen to paper.” This system is an easy way to present information, persuasion, and problem solving solutions to your audience. You can truly tell your story to establish yourself as the expert and attract more clients.

First, why take the time to write anyway? What’s in it for you? After all, you are a therapist. You are trained and educated and are well on your way to developing your business. You spend time networking, give presentations to local groups, and talk with people that know about you and your business. Why spend your time writing too? Because it is the quickest way to:

1. Give you credibility. Writing gives you a starting point to reinforce your image as the expert. You have something specific to offer to your potential clients, and you can show them examples of how you solve their problems in a different way. When you write articles and blogs, you create a brand relationship and build on that initial “handshake.”
2. Stand out from the crowd. Writing tells your clients why you are different from
   everyone else and why your offerings are important to your clients. You capture their attention and separate yourself from the “great grey herd.” . . .